Turn Visitors to Donors with A/B Testing and Optimization
Wed, December 7, 9am – 12pm

Where: Bayer Center for Nonprofit Management at Robert Morris University, 339 Sixth Avenue #750, Pittsburgh, PA 15222, USA

Obama’s campaigns evangelized the power of A/B testing for donation growth. Campaign staff even boasted that once a single content experiment raised $60 million. Presidential campaigns have huge staffs and huge budgets, but we can use the same technology and recreate the same tests. This session is an introduction to A/B testing and optimization for marketers and fundraisers. It explores basic testing theories, free and affordable tools, and tactics for increasing website donations in 2016.

Instructor: Andrew Garberson, LunaMetrics
Fee: $65 ($55 if paid online)

Click here to learn more and to register.